Art Directors

Tasks Include:

• Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
• Manage own accounts and projects, working within budget and scheduling requirements.
• Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
• Present final layouts to clients for approval.
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Work with creative directors to develop design solutions.
• Review illustrative material to determine if it conforms to standards and specifications.

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