Copy Writers

Tasks Include:

• Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Present drafts and ideas to clients.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

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